Army Combat Fitness Test
Program launch / Beta test
Beginning October 2020, the U.S. Army will transition from the Army Physical Fitness Test, or APFT, to the new Army Combat Fitness Test, or ACFT. This is the first update to the official test of record in more than 35 years.
In anticipation of the upcoming changes, we helped the U.S. Army develop marketing content, including branding elements, a new website and multiple pieces of video content. We honed the messaging and built some great funnel content to market the program.